Where Our Vision First Took Shape

A Different Approach to Grooming

When we opened our first Booze & Barbers shop along Session Road in Baguio City in 2019, we had a simple belief: grooming isn't about fitting into a style. It's about finding what fits you.

We believed that a great haircut shouldn't just be about following trends or getting the same style as everyone else. It should be about understanding the person in the chair — their preferences, lifestyle, and individuality.

That belief shaped how we wanted to do things differently. We set out to create a space where clients could explore their style, discover what works for them, and enjoy a grooming experience that goes beyond the ordinary.

Over the years, we've continued to learn, improve our craft, introduce new services, and find better ways to serve our clients. For us, innovation isn't simply about offering something new. It's about making every experience better than the last.

As we continue to grow, our vision remains unchanged: to uphold the standards we've built, embrace innovation, and continuously find better ways to deliver a grooming experience that is personal to every client.

Because at the heart of everything we do is the same belief that started it all: grooming should always begin with you.

Booze & Barbers. Grooming Built Around You.

TIMELINE

Rooted in Purpose. Driven by Innovation. Growing with Every Chapter.

Sept 29 2019 – Where It All Began.

It all began in 2019, in the heart of the highlands along Session Road, Baguio City. This is where we first opened our doors, driven by a simple belief that grooming could be more personal. We didn't know how far the journey would take us, but we knew the kind of experience we wanted to create — one that puts every client at the center of what we do.

Oct 20 2020 – Growing Through Uncertainty

When the pandemic brought the country to a standstill, we took a step forward and opened our second branch in La Trinidad, Benguet. It was more than a business decision. It was our way of standing by our barbers, creating opportunities when they were needed most, and showing our community that even in uncertain times, we were here to stay.

Mar 21 2021 – Taking the chair to you

We wanted to make grooming more accessible and convenient for our clients. So we took a different approach and introduced our mobile barbershop, bringing the same personalized grooming experience beyond our doors and closer to the people we serve.

Jun 12 2022 – Beyond the Highlands

Our journey took us beyond the mountains and into La Union, where we opened our first mall-based branch. It marked a new chapter in our growth, bringing our personalized grooming experience to a wider community while continuing to evolve and explore new opportunities.

Nov 05 2025 - A New Milestone in La Union - SM City La Union

We continued our journey of growth by opening another branch in La Union, this time in a newly established mall. More than just another location, it marked the beginning of our flagship presence, reflecting our commitment to continuously elevate the grooming experience and bring our vision to more people.

Today – Still growing

The story is still being written, and there's a chair in it for you.

Driven by our commitment to continuously innovate, we set out to redefine the grooming experience, introducing new services, refining our craft, and finding better ways to serve every client.

Craft

Each style is bespoke.

innovation

Continuously evolving the grooming experience

Consistency

Every Detail Matters. Every Time.

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